We’ve seen it dozens of times. A business goes for the cheapest website option they can find, and two years later they’re back needing a complete rebuild. That “bargain” ended up costing more than doing it properly in the first place.
Cheap websites often mean cheap templates with no customisation. Your site looks identical to hundreds of others. There’s no competitive advantage, no personality, nothing that makes visitors remember you.
They frequently have poor performance. Slow loading times, broken mobile layouts, and dodgy code that search engines struggle to read. That costs you in lost visitors and lower Google rankings.
Then there’s the hidden costs. Need to change something? That cheap developer might charge you again. Or they’ve built it in a way that makes changes difficult, so you’re stuck.
The biggest cost is opportunity cost. Every day your website isn’t performing properly is a day you’re losing potential customers to competitors with better sites.
Investing in a properly built website pays for itself through better conversions, higher search rankings, and a site that actually supports your business growth. It’s not an expense—it’s an asset.
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