Your domain name is your address on the internet. It matters more than you might think. Here’s how to choose a good one.
Keep it short. The fewer characters, the easier it is to remember, type, and fit on business cards. Aim for under fifteen characters if possible.
Make it easy to spell. Avoid unusual spellings, hyphens, and numbers. If you have to explain how to spell it every time, you’ve lost potential visitors.
Include your business name if possible. Your domain should match what people will search for when looking for you specifically.
Consider keywords, but don’t force it. Having a relevant keyword in your domain can help with SEO, but not at the expense of a clunky, forgettable name.
Check social media availability. Before committing, make sure you can get matching handles on the platforms you’ll use.
Go for .co.uk for UK businesses. It signals you’re local and legitimate. Avoid obscure extensions that look spammy.
Your domain is a long-term decision. Take time to get it right rather than rushing into something you’ll regret.
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