Some businesses still think they don’t need a website. Their customers know where to find them. Word of mouth works fine. Why bother?
Here’s what you’re actually missing. When someone hears about your business—through a recommendation, an advert, a van they saw—what do they do? They search for you online. If you’re not there, or your online presence is weak, that potential customer moves on.
You’re invisible to new customers. People searching for products or services in your area won’t find you. Your competitors who do have websites will get that business instead.
You can’t control the narrative. Without your own website, the only information about you online is whatever’s on third-party sites, reviews, and social media. Your website is your space to tell your story.
You’re missing credibility. Like it or not, customers expect businesses to have websites. Not having one raises questions about how established or legitimate you are.
You’re leaving money on the table. Every day without an effective online presence is lost potential revenue. The longer you wait, the more it costs you.
A basic professional website isn’t a major investment, but the return is significant. If you’re still operating without one, now’s the time to change that.
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