We get it. You’re busy running a business. The last thing you want is another task on your list. So is a blog actually worth the effort?
For search engine optimisation, yes. Every blog post is another page that can rank in Google. Every post targeting a specific question or topic is another opportunity for potential customers to find you. Over time, a well-maintained blog builds your site’s authority.
For building trust, also yes. Blog posts that share your expertise, explain your process, or answer common questions position you as knowledgeable and helpful. When someone’s deciding between you and a competitor, that content can tip the balance.
But here’s the thing: a neglected blog is worse than no blog at all. If your last post was from 2019, it suggests your business has gone quiet. If you’re going to have a blog, commit to updating it at least monthly.
You don’t need to write essays. Short, helpful posts that answer real questions your customers ask are more valuable than lengthy pieces nobody reads. Quality and consistency beat quantity every time.
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