Your homepage is often the first impression people get of your business. It needs to work hard. Here’s what should be on there.
A clear statement of what you do. Within seconds of landing on your homepage, visitors should understand what your business offers and who it’s for. Don’t make them guess.
Your unique selling points. What makes you different from competitors? Why should someone choose you? Get this across early.
Trust signals. Customer reviews, client logos, industry accreditations, years in business—anything that builds credibility. People are naturally sceptical online; give them reasons to trust you.
Clear navigation. Visitors should be able to find what they’re looking for easily. Keep your menu simple and logical.
A call to action. What do you want visitors to do? Buy something? Request a quote? Book a consultation? Make it obvious and easy.
Contact information. Your phone number and location should be visible without scrolling. Some visitors just want to get in touch quickly.
Mobile-friendly design. Your homepage needs to work perfectly on phones and tablets, not just desktop computers.
Get these fundamentals right and your homepage will do its job.
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