If your website is slow, you’re losing money. It’s that simple. Here’s why speed should be a priority.
Visitors won’t wait. Studies consistently show that most people will abandon a site that takes more than three seconds to load. Every second of delay increases bounce rates.
Google cares about speed. Page speed is a ranking factor. Slow sites get pushed down in search results, meaning fewer people find you in the first place.
It affects conversions. Amazon famously found that every 100 milliseconds of load time cost them 1% in sales. You’re probably not Amazon, but the principle applies.
Mobile connections are often slower. That heavy site that loads acceptably on your office broadband might crawl on someone’s phone signal.
Speed affects everything. It’s not just the homepage—every page, every image, every feature needs to load quickly.
What slows sites down? Usually oversized images, too many plugins or apps, poor hosting, and bloated code. A proper performance audit can identify the specific issues affecting your site.
If you’re not sure how your site performs, run it through Google PageSpeed Insights. The results might surprise you.
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