Get recommended
by AI
People now ask ChatGPT, Google AI Overviews and Perplexity for recommendations. We make sure your brand is the one they name — not just a blue link on page two.
Search is moving into AI answers
When someone asks an AI assistant "who's the best Shopify developer in the North East?", it answers with a shortlist. GEO — Generative Engine Optimisation — is the work that gets you onto that shortlist. It's the new SEO, and most businesses haven't started.
Structured Data & Schema
Organization, Product, FAQ and Article schema so AI models can read, trust and quote your pages with confidence.
Answer-Ready Content
Content shaped around the real questions people ask, with clear, quotable answers AI assistants can lift directly.
E-E-A-T Signals
Experience, expertise, authority and trust — named authors, credentials, case studies and proof AI models look for.
Off-Site Citations
AI answers synthesise reviews, directories and mentions — not just your site. We build the off-site signals that count.
AI Crawlability
Fast, clean, server-rendered HTML that AI crawlers can read fully — no content hidden behind heavy JavaScript.
Visibility Tracking
We test the prompts your customers use and track whether — and where — you get cited across the major AI platforms.
Why GEO matters for your business
Buyers ask AI first
More people open ChatGPT or Google's AI Overview before they ever scroll a list of links. If you're not in the answer, you're not in the running.
Winner-takes-most
AI answers name a handful of options, not a page of ten. Being one of the three recommended is worth far more than ranking #8 on Google.
Early-mover edge
Most businesses — including your competitors — haven't optimised for AI search yet. The work you do now compounds while they're still catching up.
It strengthens normal SEO too
The same structured data, authority and clean content that wins AI citations also lifts your traditional Google rankings. Nothing is wasted.
How we make you AI-ready
Audit
We test how AI assistants currently answer the questions your customers ask, and benchmark you against competitors — what gets cited, and what's missing.
Structure
We add the schema markup and structured data that lets AI models read and trust your content accurately.
Create
We build answer-ready content around real buyer questions, with the clarity and authority signals AI platforms reward.
Amplify
We strengthen off-site signals — reviews, citations and mentions — so AI models see you recommended across the web.
Measure
We track your visibility across ChatGPT, Google AI Overviews and Perplexity, and refine as the platforms evolve.
GEO, answered
What is GEO (Generative Engine Optimisation)?
GEO is the practice of optimising your website and online presence so AI assistants like ChatGPT, Google AI Overviews and Perplexity recommend and cite your business when people ask them questions. It combines structured data, answer-ready content, authority signals and off-site citations.
How is GEO different from SEO?
Traditional SEO aims to rank your pages in a list of links. GEO aims to get your brand named inside an AI-generated answer. The skills overlap — clean technical foundations and authoritative content help both — but GEO focuses on being quotable and trusted by AI models, not just clickable in search results.
How long does it take to see results?
AI platforms re-crawl and update frequently, so structured-data and content changes can surface within weeks. Building durable authority and citations is a longer game — typically a few months — but it compounds over time.
Can you tell if AI already recommends my business?
Yes. Our AI Visibility Audit runs the real prompts your customers would use across the major AI assistants and shows exactly where you appear, where competitors are named instead, and what's holding you back.
Do I need to rebuild my website?
Usually not. Most GEO work — schema, content, authority and citations — layers on top of your existing site. If your site hides content behind heavy JavaScript or loads slowly, we'll flag that, since AI crawlers need clean, fast HTML.
Ready to get found by AI?
Start with an AI Visibility Audit — we'll show you exactly how ChatGPT, Google AI Overviews and Perplexity answer the questions your customers ask, and how to become the answer.